While the tool can't give you analytics beyond 30 days, it's a useful option for taking a look at short-term themes and patterns, and learning how you can quickly improve your metrics.
The checkup tells you which hashtags will increase your engagement, which posts resonate best with your audience, and what time your followers use the app.
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While it doesn't provide its Instagram Analytics tool for free, Union Metrics does offer a free monthly Instagram checkup. Union Metrics Key specialty: Hashtag analytics
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It allows you to create shareable reports that you can distribute to your entire marketing team, and analyze metrics to figure out how to drive more engagement and attract new followers.Īdditionally, the tool helps you find influencers or brand advocates promoting your products, so you can create more effective influencer campaigns. Used by Kenneth Cole, Sonos, and plenty of other big brands, Pixlee offers an impressive free tool. They also drill down into a number of advanced metrics that show you how you're performing over long periods of time. The product delivers article and image recommendations from other websites, helping marketers expand their visibility when considering what content to include in their Instagram strategy.Ĭrowdfire's analytics tools visualize your Instagram data in several user-friendly charts. Crowdfire Key specialty: Content curationĬrowdfire allows marketers to schedule posts, measure their performance, and track mentions of their brand, as well as curate content related to their industry from all over the internet. You can even figure out the best time to post, depending on when your followers are most likely on the app. Squarelovin's free Instagram Insights tool provides most of the information you'd need to conduct an analysis on your progress over the year - for instance, you can obtain a monthly analysis on your posts, or a history of your posts broken down by month, day, or even hour.Īdditionally, the tool offers insights into your followers' interests, and how to drive further engagement to your posts. Squarelovin Key specialty: Follower insights
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The platform comes with a two-week free trial, as well as a variety of free tools such as a full Instagram Audit.
Iconosquare also includes hashtag and competitor tracking, allowing marketers to compare themselves against the people and topics they care about. These analytics show you trends related to engagement, impressions, your posts' reach, and even how your Instagram Stories are performing.
The platform allows you to schedule new posts, monitor what people are saying about the industry (or your brand), and of course track your Instagram analytics. Iconosquare is a three-in-one Instagram solution for social media marketing. Iconosquare Key specialty: Social monitoring Unfortunately, you can only use the tool within the app (there's no desktop version), and it's not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account's impressions and reach.Īdditionally, you can compare your original post with a promoted version of the post to figure out if your paid efforts are working. If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. Instagram Insights Key specialty: Followers and mentions
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